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Showing posts with the label Ezmeral

For NonStop, marketing no longer along for the ride …

Driving into Ft Collins, Colorado, Margo and I came across this big billboard. It brought a smile to both our faces even as we were later to comment that in fact, it was a poor reflection on our times. The creative process leading to innovative expressions seems to have lessened during the lockdowns driven by the global pandemic as not being able to congregate around the water cooler, throwing out ideas, and challenging each other just doesn’t seem as productive in the virtual world as it did when we could hassle over the choice of words in person. I wasn’t familiar with Creative Agency of Ft Collins, Colorado, but when I looked them up on the web, turned out that they were “a full stack digital marketing & creative agency.” Naturally enough, the reference to a full stack caught my attention, but then again, as they state on their web site, “ Your time is precious. Leave the strategizing up to us.” Well, there you go again, leave the strategizing up to you marketing partner. Ouch!...

Changing our perspective; what develops will be good!

HPE Discover is always an occasion that the NonStop community looks forward to and with the event going virtual, HPE met our expectations … One of the benefits of living in Colorado is that the weather is truly a hit or miss circumstance. For the past week we have ventured out into morning sunshine only to be pelted a few hours later by heavy rain and yes, hail. Whether it’s ducking back into stores that happen to be open or jumping into our vehicles it doesn’t really make a difference. Living in Colorado, alongside the Rocky Mountains, means making adjustments quickly in response to changing circumstances no matter what plans were in place. And yet, after checking with the locals, apparently Colorado enjoys more sunny days than just about any place else in USA. Among the many changes of circumstance that the global pandemic has brought about is that for Information Technologists the big-tent marketing events put on by major vendors have undergone change that will likely...