Driving into Ft Collins, Colorado, Margo and I came across this big billboard. It brought a smile to both our faces even as we were later to comment that in fact, it was a poor reflection on our times. The creative process leading to innovative expressions seems to have lessened during the lockdowns driven by the global pandemic as not being able to congregate around the water cooler, throwing out ideas, and challenging each other just doesn’t seem as productive in the virtual world as it did when we could hassle over the choice of words in person. I wasn’t familiar with Creative Agency of Ft Collins, Colorado, but when I looked them up on the web, turned out that they were “a full stack digital marketing & creative agency.” Naturally enough, the reference to a full stack caught my attention, but then again, as they state on their web site, “ Your time is precious. Leave the strategizing up to us.” Well, there you go again, leave the strategizing up to you marketing partner. Ouch!...
Independent opinions and commentary for the HPE NonStop community.