Real Time View

I have just added another post to our social blog, Buckle-Up, that was the last of ten posts retelling stories that first appeared in Speed News, a digital publication of the track club to which for the better part of a decade Margo and I belonged. The title of the post was Retiring from HPDE and for those not familiar with the HPDE programs they were all about H igh P erformance D river E ducation and catered for those car enthusiasts who prefer to experience speed on tracks rather than on streets. When it comes to the subject of retirement nothing tugs at the heartstrings more firmly than thoughts of lazy days spent on a tropical beach, beneath a palm trees, sipping on a fruity cocktail. However, for most of us, those tugs on the heartstrings are only part of the story as there is a lot more that influences us than the quiet life. When it comes to the IT industry and, particularly when it comes to all those dedicated to support of the HPE NonStop ecosystem, is a quiet nap even in ...

With as many virtual events as there continue to be, it’s not always easy to get a message across to a target audience. I was reminded of this just a few days ago when I was enjoying an exchange with another vendor about an upcoming purchase. To say it was car related purchase would be something that you would expect to hear from me and so it was.  GM announced the arrival of a new car and it did so in a virtual event that it broadcasts to the globe. Calling it an event, free to all interested parties and recorded for posterity, maybe a stretch at a time when much is being conveyed in webinars and podcasts, but then again, the launch of a new Corvette certainly warranted the creation of an event all by itself. It was only a short time ago that this year’s NonStop Technical Boot Camp (NonStop TBC21) came to a close and in the intervening time, we have all had time to review sessions of interest to each of us. I certainly have been no slouch in this regard and have found that taking ...

Driving into Ft Collins, Colorado, Margo and I came across this big billboard. It brought a smile to both our faces even as we were later to comment that in fact, it was a poor reflection on our times. The creative process leading to innovative expressions seems to have lessened during the lockdowns driven by the global pandemic as not being able to congregate around the water cooler, throwing out ideas, and challenging each other just doesn’t seem as productive in the virtual world as it did when we could hassle over the choice of words in person. I wasn’t familiar with Creative Agency of Ft Collins, Colorado, but when I looked them up on the web, turned out that they were “a full stack digital marketing & creative agency.” Naturally enough, the reference to a full stack caught my attention, but then again, as they state on their web site, “ Your time is precious. Leave the strategizing up to us.” Well, there you go again, leave the strategizing up to you marketing partner. Ouch!...