With as many virtual events as there continue to be, it’s not always easy to get a message across to a target audience. I was reminded of this just a few days ago when I was enjoying an exchange with another vendor about an upcoming purchase. To say it was car related purchase would be something that you would expect to hear from me and so it was.
GM announced
the arrival of a new car and it did so in a virtual event that it broadcasts to
the globe. Calling it an event, free to all interested parties and recorded for
posterity, maybe a stretch at a time when much is being conveyed in webinars and
podcasts, but then again, the launch of a new Corvette certainly warranted the
creation of an event all by itself.
It was only a short time ago that this year’s NonStop Technical Boot Camp (NonStop TBC21) came to a close and in the intervening time, we have all had time to review sessions of interest to each of us. I certainly have been no slouch in this regard and have found that taking a second look is well worth the effort. You just never know what statement or explanation made during the actual presentation was missed until you hear it for the second time.
For me, it took several reviews of the main GreenLake session by David Lambert, HPE GreenLake Cloud Services North America Pre-Sales Manager, who made it very clear that “The next wave of digital transformation will be fueled by Apps and Data everywhere.”
Data has been very much on my mind of late as I am
scheduled to give a webinar next week. With NTI as the vendor in the spotlight
and the Connect organization working with NTI to ensure registrations are
handled smoothly, the webinar comes when a lot of my time has been focused on
NTI and on its DRNet® product
suite. For most of 2021 Margo and I have turned our attention to the NTI web
site and have created entirely new content that is in line with the vision and
the strategy of the company.
“Delivering great solutions that bring life to our vision, throw a spotlight on our strategy, and strengthen the support for the journey we all are pursuing,” is perhaps the best way to describe what NTI has been up to of late. And you have probably already seen references to this in some of the promotional posts and tweets from Connect about this upcoming November 17 webinar.
What might not
come across in these early promotions is just how excited I am to be involved
with NTI and to be asked to create content for the webinar based on the
material now present on the web site. Have you visited the site yet - https://network-tech.com/ ?
Your feedback is important to us all, even as there is still much more work
being done to further complement material already visible to any visitor to the
site!
For over a decade Margo and I have been involved in
providing content. This post to the NonStop community blog, Real Time View,
being just one example from the many media channels we support. Symptomatic of
what is transpiring across the NonStop community, partnerships between members
of the NonStop vendor community are gradually forming as that old adage we
heard so much about many years ago, Better
Together, really does apply in this instance. For Pyalla, a content
creation, blogging and yes, within HPE circles, an influencer, it’s a natural
fit to move beyond a simple client relationship to where Pyalla is now a
partner of NTI.
Call it “Friends and Family”, if you like, but the message couldn’t be any clearer. Partnerships bring extra muscle to the competition and after all, as friendly as it happens to be among the many members of the NonStop vendor community, it is still a very competitive landscape and one where the win-win mantra is limited to just the relationship that forms on the day between a NonStop user and a specific vendor.
Competition
is healthy for the NonStop community. Ask any NonStop product manager as they
encourage multiple options being presented to the HPE customers to meet their business
requirement. It is a very positive way to communicate that a product line is
healthy when NonStop product managers can reference many NonStop vendors
investing in solutions on the own dime.
As for NTI, there is a partnership with TANDSoft with TANDsoft Principal, Jack Di Giacomo being very positive on the potential such a partnership can bring to both vendors. NTI has enjoyed a longstanding business relationship with TANDsoft and it came as no surprise to the NonStop community when in June of 2021 this partnership was expanded to include additional products – FS Compare and Repair, and FS Backup and Restore.
You will now find
these referenced on the new NTI web site under slightly different labels - DRNet® / XPcr and DRNet® /XPbr. These
additional DRNet®
products, grouped as part of DRNet®
eXPress product line, are
just one more example of how two vendors can benefit from partnering on
complementary products.
If you want to hear more about this development and
much more make sure you register with Connect for this November 17 NTI webinar.
This you can do by simply following this link –
https://us02web.zoom.us/webinar/register/WN_en-fP2y2QcyYycdfvI8teg
Whenever you describe a company’s vision and then its
strategy, you will find supporting messages being promoted. When it comes to
NTI there has been consistent messaging behind the DRNet® product suite for some time. If you missed
my session at NonStop Technical Boot Camp 2019 in Burlingame, California, you
may want to revisit it prior to the webinar. It was that session where Margo
and I took the opportunity to describe the vision, the strategy and the
messaging and that has remained central to all the commentaries, articles and
posts Pyalla has published about NTI these past two years.
There is much more we can say on this topic but you
will just have to tune into the webinar to hear more of where this has
ultimately led NTI. So as a teaser of sorts then yes, be prepared to hear of a
new product being announced particularly if like many within the NonStop
community you need data created on NonStop to be integrated with open platforms
including Oracle, SQL Server, DB2 and more.
Whether these databases are deployed on traditional
systems from Linux servers to IBM mainframes or within a cloud service such as
supported by Azure, NTI has the solution. Should you want to see that same data
integrated into industry standard messaging like Kafka, Splunk and Elk, NTI has
that covered as well! All of this being available with DRNet® given that it continues to replicate to
external NonStop systems too for disaster avoidance.
Devoting a post to just one or two vendors may be a
surprise for some, but in reality, Pyalla today enjoys partnerships with
multiple NonStop vendors. Bringing a spotlight to bear on a single vendor in
this instance is to ensure the majority of the NonStop community is fully aware
of the upcoming Webinar. NonStopTBC21 was good at many things, but letting a
single vendor take center stage for 45 mins or so for a complete product update
isn’t always an option for those in charge of the event.
As for that GM direct broadcast it was watched all
around the world given it marked the launch of their latest model of the
Corvette family of sports cars. Webinars just happen to be one way to extend
NonStop TBC21 in a way that keeps bringing new product updates to the NonStop
community and that requires little commitment to time on the participants part.
And with that, I trust you
will check out the new web site as I also hope you will find time to join me on
Wednesday, November 17 at 10:00am Central Time as I take the wraps off NTI’s
continued pursuit of all things data, your data!
Comments