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It’s just a matter of S&D – Substitution and Distraction.

Car racing was in its infancy in Australia back in the 1950s and for the majority of readers of this blog, the name Jack Murray likely means very little. What captured the minds of many Australians was the idea of a round-Australia car rally when few roads were to be found in the harsh interior of this oldest of all continents. And yet, “the thought of driving around Australia was unheard of, and they were concerned that there would be blockages on narrow roads of trees and so forth," (Jack’s son), Phil Murray said.

A solution came from an unlikely source. “Jack's navigator, a construction expert, suggested they take along some gelignite for quick removal. This never occurred, but after all who's going to cart three boxes of gelignite around the country without letting off a stick or two?" Mr. Murray said. But then again, it was reported in the July 1954 issue of the Canberra Times “that police questioned Mr. Murray and his co-driver Bill Murray ‘concerning a mysterious explosion en route to Melbourne’, but the pair denied having any "gelly" in the car.

With that, the legend of “Gelignite Jack” became a household name that attracted a following among a population still recovering from WWII. A hero to many, perhaps given such antics, but to his fellow racers a huge distraction such that whenever his car approached that of a competitor, he was given a wide berth. Then again, it wasn’t the first time a sportsman went to great lengths to throw a competitor off their game.

For many years at Tandem Computers it wasn’t unheard of to reference Substitution and Distraction, or as it was better known as, S&D. As the need for software escalated it wasn’t uncommon for Tandem to enter the marketplace with a barely finished product. Tandem faced stiff competition from established vendors where its only plan was to distract the prospect. Gelignite Jack may have thrown a stick of “gelly” into the fray but for Tandem it was more a case that a PowerPoint slide or two was all that was needed to unsettle the competition. This was something I experienced firsthand on two separate occasions; once as a program manager the other as a product manager.

Many in the NonStop community will remember NonStop NET/MASTER. I had the pleasure of being the program manager and relished the idea of bringing a product to market. The opportunity to do so meant that I would leave Sydney, Australia, to pursue a career change in the U.S. All good. However, even as the program was gaining momentum along came a competing product originating as it so happened in Sydney. A product called Prognosis that would become very popular with the Tandem community of the day. How to slow down its progress and call into question its viability?

The distraction came quickly. Tandem executives rallied behind NonStop NET/MASTER calling it a strategic product initiative with wide ramifications across all that was being undertaken in development. Not just a network monitoring tool but one that would monitor and manage systems and applications along with the network. After all, calling out a product as being strategic to the company had to count for something after all. As for substitution that was easy enough; play the IBM compatibility card. NonStop NET/MASTER complemented the IBM implementation of NET/MASTER – what could possibly be better than that?

History now records that indeed it was the independent development of Prognosis that prevailed long term and remains the primary tool for monitoring and managing modern NonStop systems to this day. With this in mind, you could say that once bitten twice shy, but that was just the beginning. Moving to product management brought about another instance of deploying S&D. This time, on an even grander stage! Remember SNAX? Even today, where NonStop systems are subject to ongoing development, SNAX remains a constant reminder that architectures and products can change with just the blink of an eye.

With one of the biggest development groups behind it, SNAX delivered solutions with which NonStop systems were able to give IBM mainframes a superior way to interface to mission-critical networks. SNAX was a dealmaker and without SNAX, connectivity would have been limited and when the SNAX team rolled our SNAX/CDF, the IT community took notice as no other vendor had ever managed such an achievement.

However, even as CDF was gaining a foothold, along came a competitor from another Sydney based startup called ICE and almost out of nowhere, the SNAX organization was under threat, this time with an implementation that they had longed to pursue but had failed to get management buy in. S&D? Absolutely and without remorse! If the approach against Prognosis was to play the strategic card when it came to ICE, it was much better to play the technology experience card.

Networking for NonStop was just that critical. Why turn to a two or three man company this important product for the NonStop user? Surely, it would be risky to entrust something that important to a new entrant into the marketplace? You would have to be crazy, right? The NonStop team had a demonstrable track record with support for the most important of all middleware offerings on NonStop after all. As for substitution that was easy as well. We took a page out of the IBM playbook and went with FUD – fear, uncertainty and doubt. Experience trumps novelty every time.

When reality finally overtakes perception, you just have to turn to distracting potential clients. This has been apparent from the NonStop regional events that have been held. When multiple development organizations have chosen an industry standard approach complemented with open solutions then it becomes all too easy for a proprietary approach to dig deep into the S&D parts bin. In this case, it is only natural to turn the spotlight onto availability and question all those choosing to go down the industry standard and open solution path about their commitments to supporting availability.

Whenever you have competing architectures you will always have competing arguments. It’s just second nature to go all-in on the architecture that you have chosen. For the NonStop community this is a positive outcome from having multiple vendors committing their dimes in support of solutions meeting an all-important and critical aspect of NonStop operations. Like all good architects, the question of S&D in this case may as well be as explosive as Jack hurling a stick of gelignite into the discussion.

When it comes to availability there is little difference between synchronous communication and asynchronous communication, particularly when it pertains to supporting business continuity. Getting down this deep into the chosen architecture matters little as both achieve the same ends – keeping that most important of all currency consistent. That currency being business data; data created on NonStop. Both architectures strive to avoid data loss but here’s the big news. After nearly four decades supporting business continuity via asynchronous communication, there has not been a single reported instance of data loss.

Not only is reality overtaking perception but when it comes to possible, then yes, as the word suggests, it’s possible. But not probable as history has shown: What is considered probable is likely to happen, but not for certain. And for nearly four decades this has been borne out by the many NonStop vendors who have relied upon asynchronous communication even as such communications has provided improved performance with greater consistency in response times. Turns out, Gelignite Jack looks to have forgotten to light the wick!

For all the time I have been associated with NonStop there has been numerous times where competition has led to some serious S&D and when it comes to business continuity it’s proving to be no exception. Going alone with one communication model versus the industry certainly qualifies as substitution but ultimately, it’s just a distraction. Discussion among software architects is a good thing for the NonStop community as it represents a healthy regard for providing the best possible solution to any business requirements. But let’s not forget that in this case, it’s more a distraction than anything else and should never substitute for the value that comes with offerings that are committed to the pursuit of higher performance, conforming to industry standards complemented with open solutions. 

 


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